I had a coach who used to say this to me all the time. The traditional thought is that hitting a baseball is the hardest thing in sports, and yes I agree that its difficult, but the reason why its so difficult is because of what's going on between our ears.
We live in a society of convenience and quick fixes. We like our burritos made quick so that we can scarf it down. We like our coffee cold so we can get right to drinking it. And we like quick fixes for our hitting struggles.
What separates the best hitters from the middle of the pack is their ability to stay confident at the plate. Easier said than done. Hitting can be a real struggle. We get that here at The Hitting Lab. I once started a collegiate summer league 0-30. That is a miserable, miserable time, especially when you are away from home, in the middle of the Shenandoah Valley, sweating away your days.
If you are an elite hitting coach then you are constantly looking for new ways to get the most out of your hitters. You have to practice what you preach. The best hitting coaches are those focused on development, rather than results. The results will come if you trust the process. How can you expect your hitters to trust you if you do not trust what you are teaching?